Gilbert Eijkelenboom
Dec 10, 20201 min
Updated: Feb 16, 2021
People who buy a TV don't care how the TV is made. They care what it does for them.
The same is true for your #data product. Instead of rambling about the technical 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀, explain the 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀. Or, even better, let the end-users experience them.