Another Analytics project without business impact?
Get to the heart of the challenge.
of Analytics projects fail
the main challenge is not data or technology.
The main challenge is the gap between Data and Business.
People in data and people in business roles do not only have a different job role.
They often have a different personality too.
That makes collaboration challenging.
As a data professional, you may have the best insights. The most accurate predictions. The fanciest algorithm.
But what matters is tangible business results.
And if you cannot communicate your results, your impact is 0. Zero.
Due to the gap,
many data products and insights are never used by the business.