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The book about human behavior, written in a data language.

#1 Bestseller 

In multiple categories on Amazon and Kobo

Customer reviews

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Doug Laney
Innovation Fellow, West Monroe
Best-selling author of "Infonomics"

For the engineer, scientist, or technology professional seeking to communicate better in the business world, this is the book you've been craving your entire career!

Your analytical skills are incredibly valuable.

However, rational thinking alone isn't enough.

Have you ever:

  • Presented an idea, but then no one seemed to care?

  • Explained your analysis, only to leave your colleague confused?

  • Struggled to work with people who are less analytical and more emotional?

In such situations, people skills make the difference. And that’s what this book focuses on: boosting your communication skills as an analytical thinker.

Research shows people skills are becoming increasingly important in the workplace, so start learning today.

Filled with academic insights, exercises, and stories, this book will change your career.

  • Having fun and productive interactions, even with people who don't have an analytical personality
  • Boost your confidence and increase your empathy 

  • Learn how to deal with small-talk you don’t enjoy  

  • Advance your communication skills and build relationships (th)at work

  • Become incredibly persuasive by avoiding the single mistake that almost everyone makes

What you will learn


Bard Papegaaij
Ex-VP Gartner,
Industry expert,
Author of: "A String of Pearls"

Spot on. The author has found the right concepts, language, and framework to appeal to his target audience and beyond. 


Good. I describe human behavior in an analytical language, using algorithm and data metaphors. This will help you understand the human equation and excel at communication.


Whether you think your people skills are basic or more advanced, I promise that you will get new insights out of the book.  

The book contains 26 principles to improve your people skills as an Analytical Thinker, spread out over four parts.

  • Part 1: Self-aware

  • Part 2: Optimize

  • Part 3: Interact

  • Part 4: Influence

To deeply understand the key challenges of Analytical Thinkers, I have done interviews wit118 analytical thinkers and 3 psychologists.

I know how hard human interactions can be as an analytical person, because I have experienced many challenges first-hand.

You don't like fluffy talk?


Harpreet Sahota
Data Scientist & 
Host of Podcast: Artists of Data Science

“I love this book. Practical and easy to read. The author writes in a language that appeals to Analytical Thinkers. I absolutely love it."


Gilbert Eijkelenboom
Founder MindSpeaking, Trainer,
Expert on human behavior

As a former professional poker player, you can find Gilbert Eijkelenboom wherever psychology and data meet. While Gilbert’s academic background is in Behavioral Science, he has built a career in Analytics consulting. Combining both worlds, Gilbert founded the training company MindSpeaking to help data professionals communicate their insights. He's a passionate writer, reaching more than 1 million views per month. 



Eric Weber
Head of Experimentation, Yelp

"Gilbert's book is the rare piece that translates the idea of 'soft skills' in a tangible, practical and actionable way."

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When I started my career I found it difficult to express myself.

My analytical mind did not help me in social settings.

I was overthinking:

  • "Will this person like me?"

  • "What should I say next?"

  • "Is this good/smart/funny enough?"

Then, I decided I wanted to change.


I started to read. By now, I've finished over 60 books on human behavior.

I was learning, but it was hard to find a book that made sense to an analytical and rational person like me. 


Many psychologists use language that feels vague and fluffy. 

I didn't know how to apply it.


That's why I tried out new things. It was tough. 

I failed many times. 

But slowly, I got better at interacting with people.


And, importantly, I discovered a systematic approach to improve my people skills as an analytical thinker.


A way to benefit from my logical mind, instead of having it block my potential to connect with others.

Nowadays, colleagues see interpersonal skills as my biggest strength.

I'm extremely happy that my people skills boosted my confidence and helped to build fulfilling relationships with colleagues, friends, and family.

Various people who read my online articles told me: "You need to write a book!" When I was on a 6-month sabbatical, I decided to listen. While hiking in New Zealand, the book idea started to become reality.

Now, my goal is to help people like you - boosting your people skills.

I'm only telling my story to demonstrate that you can do the same. 

Now, it's up to you. 

Will you take the next step?

Why I wrote the book

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