How to Present Your Data Insights with Impact

Hey data professional,

Are you frustrated when colleagues don't understand or use your insights?

Think about the last time you presented data to a colleague.

Did you consider: 𝗪𝗛𝗢 𝗮𝗺 𝗜 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝘁𝗼?

🔥 𝗥𝗘𝗗:

▪️ Personality: direct, action-oriented

▪️ Need: direct communication, action

▪️ What to do: don't beat around the bush. Come to the point. Focus on decisions.

☀️ 𝗬𝗘𝗟𝗟𝗢𝗪:

▪️ Personality: energetic, bubbly

▪️ Need: fun, creativity

▪️ What to do: Use data storytelling to get their attention. Present lively figures. Focus on the bigger picture.

🏝 𝗚𝗥𝗘𝗘𝗡:

▪️ Personality: relaxed

▪️ Need: harmony

▪️ What to do: don't be too direct. Be curious about personal life and ask for their opinion.

🔷 𝗕𝗟𝗨𝗘:

▪️ Personality: analytical

▪️ Need: facts

▪️ What to do: bring relevant data, be ready for in-depth questions.

People are unique. No one “is” one color - everyone has a mix. But most people do have preferences.

When you take those preferences into account, you increase the chance that people understand and use your insights.

So, next time when you talk about data -

Take a moment to think:

𝗪𝗛𝗢 𝗮𝗺 𝗜 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝘁𝗼?

This blog post is inspired by the Color Insights personality model: