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Dry Facts are Hard to Swallow

Dear Analytical Thinker,

You like facts.

But the person in front of you may have a different taste.

If you want to be convincing, don't bring more data to the table.

Instead, use a mouth-watering recipe.

Spice up your meal with story.

Add a tablespoon of emotion.

Realize that people come in different flavors – most don’t have a rational taste.

Be a smart chef.

Do not overcook your communication.

Do not only serve numbers.

Because dry facts -

are hard to swallow.

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