Dry Facts are Hard to Swallow

Dear Analytical Thinker,


You like facts.

But the person in front of you may have a different taste.


If you want to be convincing, don't bring more data to the table.


Instead, use a mouth-watering recipe.


Spice up your meal with story.


Add a tablespoon of emotion.


Realize that people come in different flavors – most don’t have a rational taste.



Be a smart chef.


Do not overcook your communication.


Do not only serve numbers.


Because dry facts -


are hard to swallow.




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