Dear Analytical Thinker,
You like facts.
But the person in front of you may have a different taste.
If you want to be convincing, don't bring more data to the table.
Instead, use a mouth-watering recipe.
Spice up your meal with story.
Add a tablespoon of emotion.
Realize that people come in different flavors – most don’t have a rational taste.
Be a smart chef.
Do not overcook your communication.
Do not only serve numbers.
Because dry facts -
are hard to swallow.
