Updated: Jun 10, 2021
Imagine: you share an idea with colleagues. Will they remember your idea and share it with others?
The answer is yes - if you use these 7 principles (from the book: "Made to Stick").
✂️️ 𝗦 𝗜𝗠𝗣𝗟𝗘
Strip an idea down to its core.
🎢 𝗨 𝗡𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗
Get the attention with surprise. Keep attention by creating knowledge gaps, make people wonder. Fill the gaps later.
🔨 𝗖 𝗢𝗡𝗖𝗥𝗘𝗧𝗘
Make it tangible. Describe the impact in every-day terms. Avoid abstract words like high-performance, delivery, and process.
🔗 𝗖 𝗥𝗘𝗗𝗜𝗕𝗟𝗘
Do people believe your idea? Why should people trust you on this subject?
❤️️ 𝗘 𝗠𝗢𝗧𝗜𝗢𝗡𝗔𝗟
Make people feel something.
🪞 𝗦 IMILARITY
🎭 𝗦 𝗧𝗢𝗥𝗜𝗘𝗦
Stories burn an idea into our mind. Tell a story instead of focusing on dry data.
First letters: S-U-C-C-E-S.
Cheesy acronym. I know.
But the principles do work.
𝗪𝗵𝗶𝗰𝗵 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘂𝘀𝗲 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻?