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Sharing an Idea with Others? Use These 7 Principles to Make It Stick

Updated: Jun 10, 2021

Imagine: you share an idea with colleagues. Will they remember your idea and share it with others?

The answer is yes - if you use these 7 principles (from the book: "Made to Stick").

โœ‚๏ธ๏ธ ๐—ฆ ๐—œ๐— ๐—ฃ๐—Ÿ๐—˜

Strip an idea down to its core.

๐ŸŽข ๐—จ ๐—ก๐—˜๐—ซ๐—ฃ๐—˜๐—–๐—ง๐—˜๐——

Get the attention with surprise. Keep attention by creating knowledge gaps, make people wonder. Fill the gaps later.

๐Ÿ”จ ๐—– ๐—ข๐—ก๐—–๐—ฅ๐—˜๐—ง๐—˜

Make it tangible. Describe the impact in every-day terms. Avoid abstract words like high-performance, delivery, and process.

๐Ÿ”— ๐—– ๐—ฅ๐—˜๐——๐—œ๐—•๐—Ÿ๐—˜

Do people believe your idea? Why should people trust you on this subject?

โค๏ธ๏ธ ๐—˜ ๐— ๐—ข๐—ง๐—œ๐—ข๐—ก๐—”๐—Ÿ

Make people feel something.


Create recognition.

๐ŸŽญ ๐—ฆ ๐—ง๐—ข๐—ฅ๐—œ๐—˜๐—ฆ

Stories burn an idea into our mind. Tell a story instead of focusing on dry data.

First letters: S-U-C-C-E-S.

Cheesy acronym. I know.

But the principles do work.

๐—ช๐—ต๐—ถ๐—ฐ๐—ต ๐—ฝ๐—ฟ๐—ถ๐—ป๐—ฐ๐—ถ๐—ฝ๐—น๐—ฒ ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜‚๐˜€๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ผ๐—ณ๐˜๐—ฒ๐—ป?

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